MIAMI, FLORIDA, March 7, 2022 鈥� 硬汉视频APP, Inc. (the 鈥淐ompany鈥� or 鈥淪BS鈥�) (OTC Pink: SBSAA) today announced that Albert Rodriguez, President & Chief Operating Officer was named to the Board of Directors of the Hispanic Marketing Council (HMC). In this role, Mr. Rodriguez will advise and work closely with the HMC to support the organization鈥檚 strategic plan, which champions the U.S. Hispanic market, advocates for increased investment in Hispanic marketing and elevates the critical role of the culture marketing specialist.
鈥淏eing named to the board of directors of the HMC is truly an honor and I鈥檓 thrilled to have the opportunity to work with the rest of the board and HMC as a whole to further their mission,鈥� said Mr. Rodriguez. 鈥淚鈥檝e spent my career championing Hispanic media and marketing and understanding the unique dynamics of the Latino consumer. Latinos have never been more prominent in terms of size, influence and purchasing power and I look forward to bringing my passion and expertise to HMC.鈥�
Mr. Rodriguez is widely known across the Hispanic media industry for his proven expertise in building brands and delivering visionary leadership and strategic direction. With over 20 years of experience as a versatile media executive, Mr. Rodriguez鈥檚 background spans broadcast sales management, reporting, and operational leadership. As president and COO of Spanish Broadcast System, he manages all aspects of SBS鈥� operations and oversees the future growth and financial performance of the Company鈥檚 radio, TV, digital and experiential businesses, and market-leading brands. He played a major role in transforming SBS from a radio station operator to one of the largest minority-owned multi-media companies in the U.S.
Throughout his long tenure at SBS, Mr. Rodriguez has held numerous leadership positions in both the television and radio segments鈥攅ven setting the record in 2005 for El Zol 95.7 achieving the highest billing station in Florida鈥檚 history. Other notable accomplishments include:
鈥� Named one of the Top 40 most powerful people in radio by Radio Ink in 2021
鈥� Named a 2021 Billboard Latin Power Player
鈥� Notable speaker at the Medallas de Cortez ceremony as part of the 2021 Hispanic Radio Conference
鈥� Radio Ink Broadcaster of the Year in 2014